Celebrity Affairs

Here's an article I read on Carson's plans to incorporate his production company(Carson Daly Prods.) with internet projects. Carson Daly plans to go where no other celebrity has gone before. Daly has chosen to focus his production company on Internet projects. In June, it awarded 20-year-old Brooke Brodack a talent/development deal on the strength of her video commentaries on YouTube. It was the first time an established Hollywood figure struck a formal arrangement with an unknown off the Internet.

Daly has since used Brodack's madcap style on a Web site he launched with NBC Universal, "It's Your Show," which rewards video contributors with cash prizes. Daly expects the site to sprout social-networking capabilities as well as a television component featuring himself as the show's host.

Daly also is involved with Campus MovieFest, serving as strategic adviser for the online film festival hub and to more than 50,000 students from colleges nationwide. Like all his digital endeavors, the site caters to a college-age demographic and who Daly sees as his peers on the Web.

His Web-centric approach has proven particularly timely in light of the recent rise of MySpace and YouTube, the emergence of such Web personalities as LonelyGirl15 and Andy Milonakis, and the integration of new-media strategies by television networks and studios. But his preoccupation with the online world has earned him a few quizzical looks in traditional Hollywood circles.

"I talk about this stuff in my agency at Endeavor, in meetings at NBC, and people just look at me like 'What is wrong with you?"' Daly said.

I think this will be the start of a whole new internet adventure.

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